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Jasper represents $625 million in annual tourism spending and accounts for 25 per cent of visitor spending in the Canadian Rockies.

The resort will be operated at a reduced capacity for the immediate future “to prioritize safety and ensure an exceptional guest experience,” according to Fairmont.

"Jasper’s just starting to see the light of day from this horrific natural disaster, and then to be faced with what’s essentially a corporate disaster."

Initially announced in June, the transaction includes a renewable long-term lease with Parks Canada, with nearly 30 years remaining.

“We’re Jasper, we’re tourism, and if we don't have the tourism, where are we going to be?”

"We’re expecting these to be relatively short-term fixes because most of the hotel rooms are not really long-term occupancy units."

From Aug. 12-16, Tim Hortons locations offered guests a fundraising doughnut for $2 and donated 100 per cent of the proceeds, excluding taxes.

The Jasper wildfire currently ranks number nine in Canada's top 10 natural disasters for insurance payouts, according to the Insurance Bureau of Canada (IBC).

The road to recovery is starting to clear for businesses in Jasper, Alta., a month after some 25,000 visitors and residents were forced to flee a raging wildfire.

While the highway is open to all traffic as of Friday, Valemount business owners said the roughly three-week long closure drastically lowered their number of customers.