In only its second year, PJ Day took Jasper by storm, and that's not including the day's non-stop snowfall.
The event's goal is to raise awareness of autoimmune diseases and this year the message spread even further. Breakfast Television descended upon Jasper to film its Friday, March 1 episode.
Hundreds of residents woke up early to participate in filming activities, especially the flash dance mob. Even the dogs sported their best nighttime wear. PJ yoga, running and ski racing occurred during the day. A PJ variety show capped off the evening, with dancing, singing and a PJ fashion show.
Organizer Marta Rode voiced her appreciation to everyone who dedicated their time and resources to such an important cause.
“Thank you so much, we are starting something huge,” she exclaimed.
