Proposal could see liquor at Jasper Activity Centre

A new proposal could see beer flowing at Jasper Wolves games this season.

Jake Dersken is encouraging the municipality to apply for a stadium licence for the Jasper Activity Centre, which could pave the way for alcohol sales at the arena. 

“We propose that the town apply to the Alberta Gaming and Liquor Board for a licence,” Derksen said. “If it’s a good idea, it’s worth a shot.”

While a stadium licence would apply to the entire facility, Derksen wants to see a beer garden at Jasper Wolves games, which could be placed behind the home team bench. He said the move could help prevent people from bringing alcohol to the games and generate money for the facility, while increasing fan support for the team. 

The town could run the beer garden itself, or contract it out, Derksen said.

While the move could help attract new fans to Wolves games, and reverse a downward trend in attendance, Derksen said he doesn’t want to alienate other fans.

“We suggest cordoning off an area. We don’t want to push away families that come to the games,” Derksen said. “It’s not just a game to go drink at.”

If the town spends $200 for the application, it would then allow the town to apply for a liquor licence at the arena.

“We propose to amend the lease with the curling club to include the arena,” Derkson said.

The proposal would allow alcohol to be served at the arena when requested. Currently, the curling club has its own liquor licence. Other events, such as the rodeo are required to obtain a separate event licence. 

The curling club is supportive of the idea, Derksen said, and noted that proceeds could help generate revenue for the group. 

“The proceeds would go to the curling club, who are hurting for money,” Derksen said. 

Mayor Richard Ireland questioned if the licence holder would be responsible for security at the events. Derksen said the curling club could end up with that responsibility.

Coun. Brian Skehill said he thinks beer gardens may have been allowed at the arena in the past.

A decision is expected at the next council meeting on Oct. 20. Town manager George Krefting said the town has to check the impact licencing will have on insurance rates.